Case study-Tesco Homeplus Virtual Subway Store in South Korea

Nowadays, the use of QR codes is very common and convenient. Tesco’s virtual subway supermarket is a successful case of applying the QR codes to the online shopping. 

In order to gain market control in Korea, Tesco Home Plus cooperated with the Seoul branch of Cheil Worldwide, an innovative agency specializing in digital and mobile marketing. They create a large, well-length billboard, which was installed in the station and looks like a real supermarket shelves. In addition, each displaying images of products has a QR codes for city dwellers to scan the code that they would like to purchase. It is convenient for busy workers.

Therefore, I thought maybe I could apply the QR codes to my project. For example, if we want to drink a cup of tea, we can order it by an app of Eleven Four; then, we can scan the QR codes, which is on mug, to the Eleven four’s tea machine while the QR codes will show your order to the machine so tea machine will made a cup of tea depends on the QR codes.

Sources & Further Readings:

• Corporate Watch
• Geek.com 
• BBC
• NTaboo Blog Post