5.7.13

Case study-- L'Oréal Paris




The concept of the application— The Color Genius is to help people determine the perfect make up combination to suit their mood and their outfit. If you use the function—Snap it—take a photo of your outfit, the application will analyze the color and gave you an ideal suggestion. When you are playing the game, you might be surprised that just like there has a professional make-up artist help you to make-up.

This concept inspired me to think about if we take a photo, then the application will analyze the color of our photo for finding a cup of tea to suit our feeling, it would be interesting. Moreover, the visual style of The Color Genius is very 60s so I could learn how it design the application and the layout displays.

Reference:

JANINE, 2012,Time-Saver: The L’Oréal Paris Color Genius App (and a Wee Peek at Spring), BEAUTYGEEKS , Available at: http://imabeautygeek.com/2012/11/28/time-saver-the-loreal-paris-color-genius-app-and-a-wee-peek-at-spring/[accessed 3 July 2013]

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