Case study-- Track My Macca' s

(McDonald's, 2013 )

McDonald’s made an interesting app for people, who want to know what are the ingredients of the food and is hoping under the stimulus of the absorbing app, the company will increase customer in the Australia.

GPS and augment reality is apply in the application so when we want to have a dining at McDonalds, the GPS could serve you where is the nearest McDonalds to you and if you want to know where is your food from and the ingredients, the function of augment reality will show you some story about the foods.  Owing to the two methods, to enjoy the time in McDonalds is quite nice.

After I found this app, I thought perhaps the Eleven Four could combine both methods to form a new special app. For the GPS, it could determine which tea machine is near to you and in terms of image recognition software system, it can make people feel fun and interesting. For instance, when you near by the tea machine, the app will show you some animation or if you use the cup form Eleven Four and put the cup into the machine, the screen form the machine will display some interesting animation.

Reference:

MCDONALDS, 2013,Track My Macca' s [On-line] ,MCDONALDS,  Available at: ://trackmymaccas.com/trackmymac_fb[accessed 15 July 2013]