Research-- Typefaces born in the 1950's

My review--

Typefaces are a key part of the brand. The right choice can give the brand a strong identity. Through the research of tea ladies, I found the tea lady entered the mainstream in the UK during the Second World War and after the war, they had a hugely positive effect on the recovery of the UK economics and they became commonplace in all area. As a result, I will use the 1950s typefaces for the brand. The article below is about the Typefaces born in the 1950s.

Typography exploded during the 1950′s, leading to some of today’s most notable and common typefaces. And as with most exemplary type designs, many fonts from this decade aged particularly well and continue to have an massive impact on design today. Take a sec to be inspired — here’s a list of 10 Iconic typefaces born in the 1950′s:

Helvetica

So much has been said about Helvetica that there’s not much left to say. It’s a classic, incredibly well designed typeface that was designed in 1957 in conjunction with Eduard Hoffmann for the Haas Type Foundry.

Egyptienne

was designed in 1956 by Adrian Frutiger for the Deberny & Peignot Foundry and was the first new text face created for the process of photocomposition.

Meridien

                                  

Undertaken in 1957 for Deberny & Peignot, Adrian Frutiger’s Meridien develops the Latin form into a classical text face of brilliant texture.

Univers

is a realist sans-serif typeface designed by Adrian Frutiger in 1954.

Palatino

  

is a large font family that began as an old style serif typeface designed by Hermann Zapf in 1948 (okay, 2 years early) by the Linotype foundry.

Optima

 

Optima is a humanist, sans-serif typeface designed by Hermann Zapf between 1952 and 1955 for the D. Stempel AG foundry, Frankfurt, Germany.

Futura (Light, Light Oblique, Extra Bold, Extra Bold Italic)

 

Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner. As you can see, it wasn’t designed in the 50′s, but grew substantially at this time with the addition of Light, Light Oblique, Extra Bold, Extra Bold italic.

Courier

 

Courier is a monospaced slab serif typeface designed to resemble the output from a strike-on typewriter.

  

Microgramma

Microgramma is a sans serif font designed by Aldo Novarese and Alessandro Butti for the Nebiolo Type Foundry in 1952.

Sistina

sistina Regular was designed by Hermann Zapf in 1950.

Reference--

HARRISON,W.,2012, Design Flashback 10 lconic typefaces born in the 1950's, The Next Web, Inc.Available at: http://thenextweb.com/dd/2012/02/10/design-flashback-10-iconic-typefaces-born-in-the-1950s/[accessed 30 December 2012]

Inspiration- Erberto Carboni

(Erberto Carboni, 1952) 

(Erberto Carboni, 1952)

(Erberto Carboni, 1952)

(Erberto Carboni, 1959)

Erberto Carboni
1899-1984

Erberto Carboni was an illustrator during middle ages. When he designed the poster, he mixed photography, graphics and inventive typography and brought a rigorous modernism into his works.

When I saw his illustrations on the book called AGI, I am deeply impressed by his works. He tried to break the rules that most of illustrator was using, such as using the traditional way, ink, water color, and paper to create the poster, instead, he mixd different materials; therefore, as an creative illustrator, I must learn from him. Hope to design an innovative art works. However, I will test various media for designing an innovative brand. 

Reference:

AGI, 2012. Available at: Erberto Carboni, Alliance Graphique Internationale, 2012 http://www.a-g-i.org/member-work/profile/555[Accessed 12 December 2012]

Research-- the color palette of 1950s in the UK

As for the Color, it is a key attribute for expressing brand. Through the research of the tea lady, I will apply the 1950s color associated with the tea lady in ways that tell people that this brand will bring back them.

Hence, when I researched the color in the 1950s in the UK, I found an interesting book—A TINT BOOK OF HISTORICAL COLORS OF HISTORCAL SUITABLE FOR DECORATIVE WORK—published by Thomas Parsons & Sons; therefore, I will use those colors to express the atmosphere in the 1950s.

Reference--

THOMAS, P., and SONS, A Tint Book of Historical Colours Suitable for Decorative Work, London: Thomas Parsons & Sons LTD.