Name for Tea Brand

（1940 ,Allen Bowtell）

When I visited the IWM for the collection of the Ministry of food, luckily found some interesting research for my project. For example, on this day in 1940, people believed that drinking less than two or three cups a day would strike at the very heart of wartime morale. Action was immediate and swift when war broke out, and tea was dispersed to warehouse across the land. Therefore, the research is appropriate for the theory of my project. 

Moreover, I found that about 11 o'clock, people usually have brunch as a replacement for both lunch as well as breakfast and then tea plays a vital role on those light meals.

Finally, when I heard the popular wartime song—Everything stops for tea, which is a jolly homage to the British 4 o’clock tea breaks, I think maybe I could name the brand by those interesting research.

As a result, after visited the museum, I decide to name the brand “Eleven Four”.

Tutorial-- 22 Jan 2013

Today’s one by one tutorial with Kay is a great experience because she thought my presentation for the module one looked very interesting and she believed that if I continued putting more effort into my works, the project would be highly professional. Therefore, she gave me some advices to help me achieve my goal. There are several suggestions that I organized from the discussion below:

There are several bullet points below:

• Think of name for tea brand and app.
• Look at formalizing questionnaires—contact with creative companies to gain knowledge of tea drinker and maybe it could be a clever way in to an internship?
• Continue to develop visual language00 explore theory around 1950’s tea lady
• Look at storyboarding for my app.

Presentation--Module One

  

(2012, Fuling)

In today’s presentation, we have to show what we have done in the first module and how we want to achieve through doing the project. Hence, at the beginning of the presentation, I presented the background of my project. For example, why I want to use the tea lady to be the symbol of the brand and what is new and important about my brand. Then, I presented the visual style that I might apply to the brand. I want to give my audiences the atmosphere of the 1950s which is the golden age of the occupation of tea ladies. Finally, I displayed some visual works for my classmates and tutors. In the end, through this presentation, I think not only my tutors but also my classmates could understand how my theory will apply to the project.

(2012, Fuling)

(2012, Fuling)

V & A

DESIGN SINCE 1945

ROYAL COURT THEATRE 'S POSTER

Last Friday I travelled to London for seeing the collection of the 1950’s illustration in V&A museum. Seeing such a wide variety of the 1950’s illustration helps me a lot because I hope the brand make people feel they are in the 1950s, which is the golden age of the occupation of tea ladies; hence, through the illustration, I created a series of tea ladies.

Inspiration-- George Him

(George Him, 1944)

(George Him, 1955)

George Him

1900-1982

Him was born in Lódz, Poland, of Russian-Jewish parents. He was a designer whose work plays a viral role over 50 years from Russsia, Germany, Poland, and England. His works included children’s book illustration, advertising, and exhibition design. When he met and partnered with January Lewitt, they designed some poster for the war effort.

I really enjoy his illustration, especially, the figure he created on the poster so when I created the character of the tea lady, I thought maybe I could learn from him. 

There are some of figure of tea ladies inspired by his work below.

(Fuling, 2012)

(Fuling, 1012)

Reference:

AGI, 2012. George Him, Alliance Graphique Internationale, 2012 http://www.a-g-i.org/member-work/profile/555[Accessed 12 December 2012]

Research-- Typefaces born in the 1950's

My review--

Typefaces are a key part of the brand. The right choice can give the brand a strong identity. Through the research of tea ladies, I found the tea lady entered the mainstream in the UK during the Second World War and after the war, they had a hugely positive effect on the recovery of the UK economics and they became commonplace in all area. As a result, I will use the 1950s typefaces for the brand. The article below is about the Typefaces born in the 1950s.

Typography exploded during the 1950′s, leading to some of today’s most notable and common typefaces. And as with most exemplary type designs, many fonts from this decade aged particularly well and continue to have an massive impact on design today. Take a sec to be inspired — here’s a list of 10 Iconic typefaces born in the 1950′s:

Helvetica

So much has been said about Helvetica that there’s not much left to say. It’s a classic, incredibly well designed typeface that was designed in 1957 in conjunction with Eduard Hoffmann for the Haas Type Foundry.

Egyptienne

was designed in 1956 by Adrian Frutiger for the Deberny & Peignot Foundry and was the first new text face created for the process of photocomposition.

Meridien

                                  

Undertaken in 1957 for Deberny & Peignot, Adrian Frutiger’s Meridien develops the Latin form into a classical text face of brilliant texture.

Univers

is a realist sans-serif typeface designed by Adrian Frutiger in 1954.

Palatino

  

is a large font family that began as an old style serif typeface designed by Hermann Zapf in 1948 (okay, 2 years early) by the Linotype foundry.

Optima

 

Optima is a humanist, sans-serif typeface designed by Hermann Zapf between 1952 and 1955 for the D. Stempel AG foundry, Frankfurt, Germany.

Futura (Light, Light Oblique, Extra Bold, Extra Bold Italic)

 

Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner. As you can see, it wasn’t designed in the 50′s, but grew substantially at this time with the addition of Light, Light Oblique, Extra Bold, Extra Bold italic.

Courier

 

Courier is a monospaced slab serif typeface designed to resemble the output from a strike-on typewriter.

  

Microgramma

Microgramma is a sans serif font designed by Aldo Novarese and Alessandro Butti for the Nebiolo Type Foundry in 1952.

Sistina

sistina Regular was designed by Hermann Zapf in 1950.

Reference--

HARRISON,W.,2012, Design Flashback 10 lconic typefaces born in the 1950's, The Next Web, Inc.Available at: http://thenextweb.com/dd/2012/02/10/design-flashback-10-iconic-typefaces-born-in-the-1950s/[accessed 30 December 2012]