A good beginning of the 3rd module

(Fu Ling, 2013 )

After the tutorial, 30^th of May, I organized some points for my next module. 

As for App, Eleven Four already had some interesting concept and complete functions in the second module, such as, a game called who is today’s tea lady, and the welcome package which could help you understand your colleague through scanning their package. However, in this module, I want to alter some functions of the app because according to the tutorial if I could let my app interact with the tea machine, it would be fascinating. In addition, I plan to create 10 shape of cups, such as Chinese teacup, victoria style teacup, sporting teacup, a builder mug, and Starbucks style, for the brand.   

 

There are several bullet points below:

• Continue to develop my illustration style

• Create a series of cup for Eleven Four

• A strong commonality across the brands identity: App, Package, Cups, and tea machine   should have strong brand identity.

•  Reflective journal.

Inspiration-- Hollow sandwich

Hello Sandwich is a blog, which introduced craft design. The blogger is an Australian artist and graphic designer living in Shimokitazawa, Tokyo. 

 SORCE: 
http://hellosandwich.blogspot.tw/

Case study-- Caribou Coffee

Caribou coffee which is the world's second-largest premium cafe faced the decline of sale numbers; therefore, in order to increase the sales and keep the value of the brand. They rebranded the company's soul by evolving from the founders' original tagline, "Life is short. Stay awake for it." Since the relaunch, not only the brand value but also the sale numbers have increased.    

Hence, in the same way, to package the theme, taking a tea break could help you get energy back, is a good way for marketing a tea brand.

Reference:
CARIBOU COFFEE COMPANY, 2013, Caribou Coffee Company,CARIBOU COFFEE COMPANY INC.Available at: http://www.cariboucoffee.com/page/1/our-company.jsp [accessed 2 February 2012]