Inspiration-- Hollow sandwich

Hello Sandwich is a blog, which introduced craft design. The blogger is an Australian artist and graphic designer living in Shimokitazawa, Tokyo. 

 SORCE: 
http://hellosandwich.blogspot.tw/

Case study-- Caribou Coffee

Caribou coffee which is the world's second-largest premium cafe faced the decline of sale numbers; therefore, in order to increase the sales and keep the value of the brand. They rebranded the company's soul by evolving from the founders' original tagline, "Life is short. Stay awake for it." Since the relaunch, not only the brand value but also the sale numbers have increased.    

Hence, in the same way, to package the theme, taking a tea break could help you get energy back, is a good way for marketing a tea brand.

Reference:
CARIBOU COFFEE COMPANY, 2013, Caribou Coffee Company,CARIBOU COFFEE COMPANY INC.Available at: http://www.cariboucoffee.com/page/1/our-company.jsp [accessed 2 February 2012]